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The Psychology of Promotional Products: Why They Work in Australia
Promotional products, those logo-branded items companies give away to promote their business, have long been a staple of marketing strategies worldwide. But what makes these items resonate with consumers in the land down under? The answer lies in the psychology behind these tangible, branded items and the unique factors that make them so effective. Reciprocity: Building Stronger Relationships Reciprocity is...
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Sustainable Gifting: Eco-Friendly Choices Fit for an Aussie Summer Christmas
The holiday season in Australia is a time of celebration and gift-giving, beach days, BBQ’s and good times. However, it's also a season known to generate a significant amount of waste, from wrapping paper to disposable trinkets and poorly thought out novelty items. Say good riddance to these old practices and hello to a smarter approach to client and employee...
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