Promos with Appeal - Gen Z
Top Merch Ideas to Make Your Brand Unforgettable for Zoomers
Personal expression is here to stay and with it, branded merchandise has become a powerful way for businesses to connect with Gen Z customers. Unlike any other generation, Gen Z values creativity, sustainability, and authenticity. They want products that reflect their values and stand out, so it’s essential to pick merch that goes beyond standard branding. In this guide, we’ll share our top merch ideas that are sure to resonate with Gen Z. Allowing you to build stronger, more meaningful connections with your audience.
1. Eco-Friendly Essentials
Gen Z is highly aware of the environmental impact of their purchases, and they seek out companies that are on the same level. Incorporating eco-friendly options into your brand’s merchandise lineup is a smart way to align with their values. Think reusable drinkware, tote bags made from recycled materials, or even stationery made entirely from plant based and/or home-compostable materials! These items are both practical and carry a message of sustainability, helping your brand leave a lasting impression.
Tip: Include a note with information on the materials used or how your company supports environmental causes. This adds a personal touch that Gen Z will appreciate.
2. Custom Apparel That Speaks to Their Style
Gen Z loves expressing themselves through what they wear. Custom apparel like graphic T-shirts, bucket hats, and crewneck sweatshirts offer trendy yet versatile options. To truly resonate, design apparel that reflects current fashion trends or incorporates a unique message that speaks to your brand’s identity. This generation craves individuality, so offering limited edition or exclusive designs can make the apparel feel even more special.
Tip: Consider unique print methods, like embroidery, puff print, or eco-friendly dyes, to give the apparel a distinctive look that won’t fade over time.
3. Tech Accessories They Can’t Live Without
In a hyper-connected world, tech accessories are essential to Gen Z’s everyday lives. Consider offering branded items like wireless chargers, pop sockets, phone cases, and earbud cases. These items are not only useful but also provide regular exposure to your brand every time they’re used (in most cases, daily!). Plus, tech accessories with a sleek, minimalistic design are right in line with Gen Z’s taste.
Tip: Go for high-quality materials and customisable designs that make your tech accessories feel premium and on-brand.
4. Wellness Products for a Balanced Life
Wellness is a major priority for Gen Z, who focus on both mental and physical health. Branded wellness products such as yoga mats, reusable water bottles, and mindfulness journals show that your brand cares about their well-being. Personal care items like lip balms, hand sanitisers, or face masks are also popular choices that align with this trend.
In Australia in particular, suncare and sunsmart products are always a well used and appreciated offering.
Tip: Include a message of wellness and self-care in your branding to make the merchandise feel like a gift rather than just a promo item.
5. Digital Nomad Supplies for Remote Work & Study
Many Gen Zs are digital nomads, juggling work, study, and side projects from various locations. Consider providing items that make their digital lives easier, such as laptop sleeves, portable chargers, and stylish notebooks. These on-the-go essentials are perfect for any remote worker and can seamlessly promote your brand in their day-to-day lives.
Tip: Choose products with sleek designs and practical features, as Gen Z appreciates both form and function.
6. Outdoor & Adventure Gear for the Active Enthusiast
Outdoor and adventure gear appeals to the adventurous side of Gen Z. Products like branded insulated mugs, compact backpacks, and fun-in-the sun activities cater to those who enjoy camping, hiking, and enjoying some time outdoors. This type of merch is memorable and practical, enhancing your brand’s visibility whenever they’re out exploring.
Tip: Include a small, eco-friendly packaging insert that tells the story behind each item or offers tips for sustainable adventuring.
7. Social Media-Worthy Swag Kits
Packaging matters as much as the product for Gen Z. Curated swag kits with a cohesive aesthetic and custom packaging can make a huge impact. With bonus points added for sustainable end-of-life processes. Consider creating kits that include a mix of eco-friendly items, tech accessories, and personal care products. Then, ramp it up with 100% custom packaging that can be recycled or repurposed, and ensure each item is packed with the finer details in mind. Don’t forget to make sure the packaging is Insta-worthy ! Gen Z is more likely to share if it’s visually appealing.
Tip: Add a personalised note or social media hashtag to encourage recipients to post about their unboxing experience, amplifying your brand's reach.
Final Thoughts: Create Merchandise that Resonates
When choosing merch for your Gen Z audience, remember that every product is a reflection of your brand. Whether it’s eco-friendly items, on-trend apparel, or tech accessories, make sure each item is thoughtfully designed to align with your brand’s values. By prioritising quality, creativity, and authenticity, you’ll create merchandise that not only stands out but also strengthens your connection with this highly influential generation.
Looking for some assistance to create a swag pack that truly speaks to your target audience? From Gen Z to Baby Boomers, we’re here to help you connect with your market on a deeper level. Contact us for a tailored approach.
