Here comes the Sun

As the heat of the Australian summer approaches, businesses are gearing up for the busiest and most vibrant season of the year. With the sun shining bright, outdoor activities in full swing, and holiday vibes on the rise, summer presents a prime opportunity for brands to connect with customers through thoughtful, practical, and stylish promotional products. Beyond putting your brand's logo or design on a product—it's about aligning your business with the lifestyle and needs of your audience.

At All Branded Group, we've got our finger on the pulse of the latest summer trends, helping businesses like yours make the most of this sizzling season. Discover the benefits of investing in summer merch and pour over our specially curated list of trending products for the 2024/2025 Australian summer.

Slip, Slop, Slap, Swag! The pro’s of Summer Merch

Shine Bright - Stay Cool

   Summer is intertwined with outdoor activities, beach days, sports events, and travel. In Australia in particular, it’s the signalling of the holiday season and the new year to come. Items like hats, water bottles, and sunscreen are used frequently, and picnic sets and holiday gifts are sought after by the bundle. By getting ahead of the curve and offering summer-themed promotional products, your brand can create opportunities to be visible in high-traffic areas, like parks, beaches, and festivals. Ensuring that your brand gets seen by a wide audience in diverse settings - intertwined with the good times. 

Get Amongst It

   People appreciate promotional products that are practical and cater to their immediate needs. Summer in Australia means heatwaves, outdoor adventures, and sun protection. Family time, company get-togethers, and new year celebrations. Products that help customers stay hydrated, cool, and safe from the sun are not only appreciated but also kept for longer, resulting in repeated brand exposure. Naturally driving brand engagement time and time again.

Good Vibes and Great Brands

   By aligning your brand with summer fun and relaxation, you create positive associations. People are more likely to remember your business fondly if they associate it with sunny days and good times. Leveraging this simple human nature, with good intentions and backed by quality products can grow customer loyalty and improve brand perception across the board.

Make Waves 

   With an increasing focus on sustainability, choosing eco-friendly summer merchandise is more important than ever. Demonstrate your brand’s commitment to the environment through the use of reusable and sustainable products that not only reduce waste but also appeal to the growing demographic of eco-conscious consumers.

Trending Summer Merchandise for 2024/2025

To help your business truly shine this summer, we've compiled a list of trending promotional products that are sure to make an impact. These items are practical, stylish, and perfect for the Australian summer. For our full selection of curated, sun inspired products head over to our Spring/Summer Collection

1. Reusable Water Bottles:

   Ensuring hydration is a non-negotiable in the hot summer months, and reusable water bottles are one of the most popular promotional products. For 2024/2025, eco-friendly materials like stainless steel and BPA-free plastic are trending. Customisable water bottles with sleek designs, double-wall insulation, and straw lids are ideal for keeping drinks cold, making them perfect for beach days or outdoor sports. These portable, eco-friendly, brandable cylinders of goodness are

here to stay and consumers are loving them.

With minimalist designs, a stunning range of colours, sizes and additional features - we have the perfect bottle available for any business or event.Check out some of our top drinkware for this season here.

2. Sun Hats & Caps:

   Sun protection is vital in the Australian summer, making hats and caps a sought-after accessory. But gone are the days of dull designs and tacky materials - Lightweight caps with UV protection, wide-brimmed straw hats, and bucket hats are all popular choices for 2024/2025. Branded headwear is an instant win, offering maximum exposure during festivals, sports events, or casual outings. Built for longevity and designed with repeat use in mind, branded hats are becoming a fashion staple.Check out our 2024/25 favourite headwear here.

3. Sunscreen & Sun Care Kits:

   Sunscreen is not only a necessity in the Australian sun but also a brilliant promotional tool. Branded sunscreen tubes or sun care kits, including SPF lip balms and after-sun aloe vera, can enhance your brand’s reputation by showing care for your customer/employee well-being. 

With research showing that 53% of consumers are likely to develop a positive impression of a brand that provides promotional health and wellness products, branded suncare kits are sure to be a hit this coming summer. 

4. Sand Free Beach Towels:

   Summer activities like swimming, kayaking, and beach outings just got better with sand-free towels, a trending promotional product for 2024. These innovative towels are designed with special fabrics that prevent sand from sticking, ensuring a hassle-free beach experience. Lightweight, quick-drying, and easy to pack, sand-free towels are the perfect summer essential for outdoor enthusiasts. Customisable with full-colour printing, they offer practicality and style, making them a standout giveaway for any summer campaign. Boost your brand while helping customers enjoy a cleaner, more comfortable day in the sun!

5. Outdoor Entertaining:

   Is it even an Aussie Summer if you're not immersed in the great outdoors? From sizzling BBQs to lazy picnics, outdoor entertaining is a must, and now you can elevate it with customisable promotional products. Think BBQ tool sets engraved with your logo, sleek picnic cutlery sets, branded picnic rugs, and stylish chopping boards that add a touch of class to any outdoor feast. These practical and thoughtful items not only make summer gatherings more enjoyable but also ensure your brand shines during those sun-soaked moments with friends and family.

6. Camping Gear:

   This season, sustainability is front and centre in outdoor gear, with customisable co-branded options from premium names like Swiss Peak and CamelBak leading the trend. Think eco-friendly camping essentials such as solar-powered gear, reusable drinkware, and durable backpacks – all customisable with your brand. By aligning with high-quality, sustainable brands, you can offer clients practical and environmentally responsible products that resonate with the modern outdoor enthusiast while boosting your brand's visibility in unforgettable locations.

Make a Splash with Summer Merch

Investing in summer merchandise offers an incredible opportunity to enhance your brand visibility, build positive associations, and connect with your audience in a meaningful way. At All Branded Group, we understand the unique needs of Australian businesses, and our range of customised summer promotional products is designed to make an impact.

With practical, eco-friendly, and stylish items like reusable water bottles, hats, sunscreen,beach apparel and accessories, BBQ and picnic sets, and premium camping gear, your brand can stay top of mind throughout the summer season. Let us help you beat the heat and boost your brand presence with thoughtfully selected summer merch for 2024/2025.

Ready to make a splash this summer? Contact All Branded Group to start your summer merchandising journey today!